資訊透明與財務操縱對非營利組織捐贈收入影響之研究

Implications of Information Transparency and Financial Manipulation on Donations: Empirical Evidences from Not-for-profit Organizations in Taiwan

捐贈收入是影響非營利組織永續發展的關鍵，基於過去研究大都只考慮收入特性、費用特性與組織特性對非營利組織捐贈收入所產生的影響，至於探討資訊透明度與財務操縱程度對捐贈收入影響者則不多見。因此本文認為有必要在控制上述特性變數的前提下，探討資訊透明度及財務操縱程度與非營利組織捐贈收入之間的關聯，以使各界能更加了解影響非營利組織捐贈收入的因素。實證結果發現，資訊透明度及財務操縱程度分別與捐贈收入呈正相關及負相關，顯示資訊透明度愈高及財務操縱程度愈低的組織，由於其誠信度較佳，故其所能獲得的捐贈收入較多。各項控制變數方面，上述特性變數皆顯著影響非營利組織之捐贈收入；個別控制變數中，各項費用變數及組織類型與捐贈收入呈正相關，而各項收入變數、設立年數及服務價格則與捐贈收入呈負相關。本文除了提供捐贈收入會受資訊透明度與財務操縱程度影響的實證證據外，對於強化各界對於影響非營利組織捐款收入之理解，以及提醒非營利組織管理者提高資訊透明度與降低財務操縱程度有助於資金募集等，也都有相當程度的貢獻。

Donation revenue (DR) is the key factor for the perpetual development of not-for-profit organizations (NPOs). Prior papers only considering the influence of revenue characteristics, expense characteristics, and organization characteristics on donations, the effect of information transparency (DIS) and financial manipulation (FM) are neglected. In order to learn more about the influential determinants of DR, we control the effect of characteristics mentioned above and then explore the implications of DIS and FM on DR. The results indicate that DIS and FM respectively have positive and negative association with DR. This implies that organizations with high DIS and low FM have better accountability, so they can obtain more donations. All of the characteristics have significantly association with DR. In specific control variables, the results show that expense variables and organization type have significant positive association with DR. On the contrary, revenue variables, age, and service price have significant negative association with DR. The paper provides the evidences that DR will be influenced by DIS and FM. In addition, we enhance the understanding of DR on NPOs and remind the managers of NPOs that high DIS and low FM are helpful for fund raising.