eTag技術衍生應用之策略研究

The Strategy Research on the Application of eTag Technology

電子收費系統（Electronic Toll Collection, ETC）為一種自動收費方式，而高速公路電子收費應用是目前國內最全面的一項智慧型運輸系統（ITS）應用。隨著安裝 eTag 的車輛使用者日漸普及，除了在高速公路車流管理上，已展現了極大的效率之外，由 eTag 所架構出來的車輛辨識及收費平台，亦可應用於其他交通管理的工作之中。因此，本研究以策略地圖分析方式逐層展開財務構面、顧客構面、內部構面及學習與成長構面，藉以提出 eTag 技術於可能應用之衍生性事業範疇，以作為未來交通政策及技術發展之參考，並提升政府建置智慧型運輸系統之完整性。

Electronic toll collection system （ETC） is an automated charging method, and electronic toll collection application is the most comprehensive intelligent transportation system （ITS） applications. With the installation of the growing popularity of eTag vehicle users, the application for highway traffic management has demonstrated great efficiency. And the technology architecture of eTag which used in vehicle identification and charging platform, can also be applied to the work of other traffic management and transportation services. Therefore, the study use strategy map to analyze financial perspective, customer perspective, internal perspective and learning and growth perspective, proposing the technology of eTag to make possible application as the future transport policy and technology development of reference and enhance the integrity degree of intelligent transportation system.