英文摘要 |
This research investigates the problems associated with the Taiwan Railways Administration’s (TRA’s) on-line ticket booking system which does not allow for price discrimination and overbooking. We therefore focus on the issues of redistribution strategies for the limited ticket resources. In this research, we construct a simulation model and assume that there are three kinds of customers (i.e., travel agent, businessman and general customer) each with his or her individual booking behavior in the TRA’s on-line ticket booking system. Nine scenarios combined different booking confirmation deadlines (i.e., two days, three days and five days) and various resource ticket released strategies (i.e., full allowance in the beginning, half allowance in the beginning and full allowance after a week, and constant daily allowance rate - 10%) are analyzed via simulation experiments with the simulation software Arena. System performances are evaluated by three different objectives (maximizing total system revenue, minimizing total ticket cancellation costs, and maximizing total system net value). Findings in this study show that the best ticket management strategy in terms of maximizing total system net value is to set the booking ticket confirmation deadline as three days after booking combined with the resource ticket released half allowance in the beginning and full allowance after a week. If decision makers aim to pursue the minimal total ticket cancellation costs, setting the booking ticket confirmation deadline as five days with the resource ticket released 10% allowance daily would be more desirable. |