日語雜誌複合式表現之特徵──從說服心理學觀點申論封面排列機能

Some Features of Multi Genre Expressions in Japanese Magazines: Mainly Consideration about the Cover Layout Function Seen From the Persuasion Psychology

眾所皆知雜誌在各類傳播媒體當中，不僅是量化以及質化方面而已，亦擁有質化的個別風格。特別在市民生活風貌、文化、思想、價值觀、流行等相關重要認知上，占有重要一席之地。亦發揮了社會性機能的一種傳播方式。本論文應用說服心理學的觀點，試圖從說服一方的角度，申論雜誌複合性之主題。且主要分成言語以及非言語兩個層面，觀察雜誌封面之傳達方式。考察結果顯示：有關雜誌封面內容方面，可以結合言語資訊以及非言語資訊，向讀者傳達言外之意的互文性的表達方式。雜誌於日本社會中對於說服他人或感化他人上，擁有一定的影響力之主要原因，在於與印刷成品的報紙（汎指傳播媒體）或視覺效果極佳的電視媒體（汎指資訊、娛樂）不同，雜誌代表著潮風的個別、專業風格等，並透過互文作用產生加倍吸睛效果。

The magazine occupies the important, acknowledged posit ion related to the decisions of citizens' lifestyles, the cultures, thought, sense of values, and the fashions, etc. on the side of the individualization qualitatively than the side quantitatively homogenized in other various Medias. The magazine is an important expression genre from modern ages up to now from which everything has functioned socially. In this thesis, the multi genre of the magazine seen from respect of the explanation is considered by applying the aspect of the persuasion psychology centering on the language non-linguist ic expression of the cover. As a result, it is clarified that the verbal information is united with non-verbal information for the content of the cover in the magazine, and some peculiar meta texts expression for the reader that solicited a constant concept of the unexpressed are multiused. The reason for the magazine to have the influence equal to a human persuasion and the influence, etc. in a Japanese society is different from the newspaper as the pencil press (general -purpose: various news) and the television as the audiovisual media (general -purpose: various information and amusement). It is thought that individuality and specialty of the trend that the magazine hopes representing are to be solicited combining through the meta text of the expression.