人力銀行數位資本、服務氣候與求職者滿意關聯性之研究

The Relationships among Digital Capital, Service Climate, and Job Seekers' Satisfaction on Job Search Website Users

人力銀行是求職者找尋相關工作重要管道，對於其服務品質的要求所形成的服務氣候進而影響網站使用者滿意程度值得探討。人力網站蘊藏著豐富的內容，可以滿足求職者各式各樣的需求，透過網站的經營累積其競爭優勢，就稱之為數位資本。本研究的目的是要瞭解人力銀行數位資本與服務氣候及求職者滿意關聯性之研究。共有1,165位有效樣本，以立意抽樣來收集資料，並以階層迴歸來分析相關資料。研究結果發現人力銀行數位資本、服務氣候與求職者滿意有顯著的關聯，其中，服務氣候扮演著部分干擾與中介的角色，本研究根據上述結果提出關於理論與實務的建議。

Job search websites are important channels for job-seekers to find their jobs. It is worth exploring the relationships among service quality, service climate and customer satisfactions. Job search websites consist of plenty of resources to satisfy job seekers' need. It is socalled the digital capital that job search websites work through websites to improve their competitive advantages. The objective of this study is to understand the relationship among the digital capital, service climate and customer satisfaction of the job seekers. Also, find out the moderating and mediating effect caused by service climate variable. A total of 1,165 valid copies were returned by using purposive sampling and hierarchy regression was adopted for data analysis. The consequence surveys that the digital capital has positive relationship with service climate and customer satisfaction. Also, the service climate variable plays a role that moderates and mediates the partial relationship between digital capital and customer satisfaction exactly. According to the results, some suggestions are given to academics and practitioners.