英文摘要 |
The aim of this study was to explore the wayfinding behavior-which refers to wayfinding self-confidence, strategy preferences, and performance-of independent international travelers in an unfamiliar city to their tourist destinations via the Taiwan Metropolitan Rapid Transit System. The study also examined how traveler background, previous travel experiences, wayfinding strategy preferences, and wayfinding self-confidence influenced their wayfinding performance. Study participants were 112 international exchange students who had never visited Taiwan before. The data was collected through surveys and private observations. The main study results included the following. (1) Participants exhibited significant differences in their levels of wayfinding self-confidence according to gender and nationality (i.e., cultural background). (2) Participants showed significant differences on their wayfinding strategy preferences according to gender and previous travel experience. (3) Logistic regression revealed that the more an international traveler used the orientation wayfinding strategy, the higher the possibility of successfully finishing their wayfinding tasks was. Greater use of the route wayfinding strategy diminished the probability of successful wayfinding performance. Moreover, the higher the traveler's wayfinding self-confidence, the higher the possibility of successful wayfinding performance. |