英文摘要 |
This study diffusion theory and adopters of innovation as a theoretical Framework to examine persona design in order to understand the interactions and characteristics of consumer products and consumers. Different design research methods were suggested to maximize consumers’ degree of acceptance of new products. Utilizing the innovativeness of tablet PCs and diffusion theory in the study of Persona design, insignificant differences in communication and understanding of Products regarding the early adopters and early majority were discovered by analyzing The information gathered using the adopters of innovation framework. In this study, four factors: cross-analysis conducted during the innovation process, decision process, understanding of innovation, and diffusion of innovation were examined with the help of persona analysis. The following deduced: 1. Focus on the consumer groups of innovative products. 2. Chang product communication strategies. 3. Lower the threshold for consumers to interact with innovations. With these methods, early majority adopters will have opportunities to encounter new products to enhance opportunities for product diffusion. |