公車路線圖再設計之前導分析

A Pilot Study on Redesigning Bus Maps

四通八達的交通網絡提供了人們往來上的便利，雙北地區(台北市/新北市)為台灣政治、經濟、文化發展要地，除了本身擁有全國最密集的居住人口，每年更吸引數百萬名觀光客來訪，而此交通樞紐中以台北聯營公車系統尤其重要，肩負著市民每日生活、遊客往返的重要交通工具。公車路線圖為乘客獲得公車資訊最主要來源，訊息模糊和標示混淆的資訊設計容易讓乘客產生誤解，造成生活上的困難，因此，如何使公車路線視覺訊息有效的傳達予使用者便顯得十分重要。本文為公共汽車視覺訊息系統改善設計專案中的前導分析，以「公車205路線圖」為研究樣本來檢視與探討現行公車路線圖的現狀，運用任務導向之使用性測試進行識認性量測，結果發現現行公車路線圖：（一）使用者對現有公車路線圖滿意度偏低；（二）圖示設計未能正確傳達訊息，容易造成使用者識認上的混淆或誤解；（三）資訊雜亂不清，視覺設計上的問題使資訊無法有效傳達。此階段的分析及實驗結果將提供後續視覺規劃與設計之參考，以提升使用者對公車路線圖視覺訊息的識認程度。

The transportation network in Greater Taipei, the biggest traffic hub in the nation, supports　major commute system within the city. Among those services, Taipei Joint Bus System plays a significant　role providing daily services for cities’ residents and visitors. A well-designed bus route map is able to　guide users correct information and to reduce their anxiety of finding their ways. It is a must to improve　the visual information on the map in order to provide a better public transportation service. This is a pilot　study within a bus service design and redesign project. Current study takes Route Map 205 as an example.　Researchers generalize the design issues, analyze the recognition difficulties, and define design problems.　The result shows that (1) users’ satisfaction on current bus route map is low, (2) the iconic design and its　related visual information cannot convey the information accurately enough, and (3) the information that　is provided from the map is not clear enough for users to understand. The results and identified items from　this stage will provide key points and suggestions for designers to rethink and to redesign the map on the next stage.