建構社區環境色彩之研究－－以魅色臺灣色彩改造聯大路計畫為例

Study of the Construction of Community Environmental Color - A Case Study of the Let's Color Taiwan Projects

色彩是環境景觀中的重要元素，而環境景觀則是構成社區意象的關鍵因子。社區居民在營造社區意象的過程中，往往因為欠缺對於色彩的認識及其與景觀的整體配合，致使營造的成果與社區環境景觀格格不入，甚至造成地方感的喪失與破壞社區的意象。有鑑於此，本研究以魅色臺灣計畫其中的苗栗聯大路色彩改造個案為例，運用行動研究的方式，輔以文獻分析 (Literature Review) 及深度訪談 (In-depth Interview)，探討如何運用色彩於社區環境景觀，以形成符合社區意象的環境色彩 (Environmental Color) 。本研究透過模擬自然與建成環境的配色模式，並以實際塗刷的結果進行個案研究，主要研究成果如下：一、社區色彩意象為建構社區意象的重要元素之一。二、社區色彩意象主要由自然環境色彩與建成環境色彩所結合組成，並可提升居民之認同感與形塑地方感。三、運用三角配色法結合自然環境色彩與建成環境色彩，能有　助於建立社區色彩意象。

Color is an important element in the environmental landscape, and the environmental landscape　is the key factor to constitute a community image. During the process of creating the community image,　the result is sometimes not quite harmonious because the residents are lake of overall consideration for the　landscape and the understanding of the color, which destroys community image, and then the community　possesses no distinguishing feature. In view of this, a project, which named “The Charm Color –the Color　Transformation of the General Assembly Plan”, is selected as an example. By applying the acting research　as well as literature review and in-depth interview, a way to form the proper environmental color for　the community by utilizing colors in the community landscape can be find out. This research use the　color model to simulate both environmental and built environments, and the brushing case study will　be investigated. The main research results are as followed: 1. the environmental color can enhance the　resident’s sense of identity in the community and create distinguishing feature. 2. The shape of community　image is based on constitute of color in the natural environment. 3. The application of the triangle color　matching method for environment color is general accepted by the residents.