英文摘要 |
The rise of cultural and creative industries creates the new opportunities to introduce design into the traditional crafts. By transforming the traditional symbols and philosophy into the new creations, the designers and craftsmen collaborate to give the traditional industries a new look and value-added. The purpose of this is to explore the attractive attributes of the product design using the traditional material, rush grass. Firstly, using evaluation grid method to collect attractive attributes of the material rush grass for consumers. The two-dimensional Kano model is used to explore the relationships between quality attribute performance and consumer preference. The factor analysis then was used to explore the users’ perceptions on new designs using the material rush grass. Two factors, boutique factor and hand-made factor, were extracted. Then the Kano’s regression method was conducted. The 9 attractive emotional attributes were categorized as different Kano’s classifications, including must-be quality, one-dimensional quality and indifferent quality. This implies that linear and non-linear relationships between emotion attributes performance and consumer preference of new designs using the material rush grass do exist. Based on the result of Kano classification and the weight rating of the emotional attributes, the Refined Kano modelwas conducted to extract the critical and attractive attributes. The outcome can help designers and traditional industries on planning design strategy. |