英文摘要 |
During the last decade of the twentieth-century, cultural creative industrial thrived in Britain. It promoted great numbers of facilities for cultural activities and tourism. In order to celebrate the coming of the millennium, the British Government presented to the public the important engineering and constructions for cultural activities and tourism along the River Thames between the Westminster Bridge and Greenwich, including the London Eye, Tate Modern Art Museum, Millennium Bridge, and Millennium Dome, as well as the blocks for cultural and leisure facilities along the Shad Thames near the Design Museum in the South Bank London. These are all successful cases of city image transformation in urban London. The Millennium Bridge connects the sites of the Tate Modern and the St. Paul Cathedral and its vicinity, forming an image of combination of politics, religion, art and culture. Looking at this integrated landscape from the South Bank, one finds out that the sense of change and continuity between the old and the new is apparent. It is especially peculiar found in the erection of the shopping mall ‘One New Change” built closed to the St. Pall. The ‘One New Change’ absorbs time and space of the new and the old, appropriates visual signs of religion and politics, as well as commerce to create new elements of significant meanings that revitalize image of old London. This essay explores the questions how British Government employed cultural creative force and idea of making visual aesthetics possible in the process of city image transformation to achieve the renovation of urban London. Meanwhile, based on the findings of this research, this essay hopes to suggest ideas of promoting cultural creative industry and tourism of Taiwan. |