結合人工智慧與第三方支付以提升電商平台營運績效之可行性評估──以「禮物來了」送禮平台為例

The Feasibility Evaluation of Artificial Intelligence Combine Third-party Payment to Improve the Operating Performance of E-commerce Platforms - Take the“Gift is Coming”Platform as an Example

現今送禮者往往因為不了解收禮者喜好，而送了收禮者不喜歡或不需要的禮物|或是送了相同類型的禮物，造成收禮者的困擾|或是因為禮品價格過高，送禮者雖然知道收禮者喜好的禮物，但受限於預算而無法購買。本研究為了解決上述問題，利用評估研究法設計了「禮物來了」送禮平台。本平台以App為介面，結合電商資料庫，利用人工智慧預測收禮人喜歡的禮物，並結合第三方支付平台，運用集資方式讓送禮者購買收禮者喜好但超出預算的高價禮物。這種創新商業模式不僅可以讓送禮者方便地送出不會造成自己經濟負擔的禮物，更可以讓受禮者收到實用的禮物。更重要的是，電商平台也可透過本平台提升營運績效。本研究希望透過「禮物來了」的建置與行銷策略的擬定，能使送禮者在忙碌之餘也能維持朋友間情誼贈送禮物，以達到社交互動的目的。這種新型的商業模式不但可以讓送禮者節省選擇禮物的時間，更可以集資的方式購買受禮者需要的高價商品，讓收禮及送禮都能成為一件方便且快樂的事。

Nowadays the gift-giver often gives gifts that the gift-receiver doesn't like or doesn't need because they don't understand the preferences of the gift-receiver| or because they all send the same type of gifts, causing the gift-receiver to receive the same gifts. On the other hand, although the gift-giver knows the gift-receiver's preferred gifts, he cannot buy it because of the budget. In order to solve the above-mentioned problems, this research used the evaluation research method to design a “Gift is Coming” platform. This platform uses the App as the interface, combined with the e-commerce database, and uses artificial intelligence to predict the gifts the gift-receiver likes. If the gift-receiver's favorite exceeds the gift-giver's budget, the platform combines a third-party payment platform to use fund-raising methods to let gift-givers buy high-priced gifts that the gift-receiver prefer. This innovative digital economic e-commerce platform not only allows the gift-giver to easily give gifts that will not cause their own financial burden, but also allows the gift-receiver to receive practical gifts. More importantly, e-commerce platforms can use this platform to improve operational performance. This research hopes that through the establishment of “Gift is Coming” platform and the formulation of marketing strategies, gift-givers can maintain the friendship between friends to give gifts even when they are busy, so as to achieve the purpose of social interaction. This new type of business model not only saves gift-givers the time to choose gifts, but also can raise funds to purchase high-priced goods that the gift-receiver need, making gift receiving and gift giving a convenient and happy thing.