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篇名
電競產業週邊硬體設備企業經營績效之分析
並列篇名
The Analysis of Operational Efficiency of Hardware Companies of E-sports Industry
作者 顏慧明蕭文姃江慧貞蔡義清張家瑞
中文摘要
電競已被列入2022年杭州亞運會示範項目,立法院通過修正運動產業條例條文後,等於正式宣布台灣電競產業被政府認可,又電子系統是電競賽事最主要的基礎,全球80%的硬體製造都在台灣。因此本研究之研究目的包括分析電競產業相關硬體設備之企業在近年來的營運績效,以及檢視影響經營績效可能因素。本研究期間設定自2017年第四季至2018年第四季以連續5季,而資料來源取自雅虎奇摩概念股網站及MoneyDJ理財網,臺灣經濟新報資料庫,共計34家相關企業,研究方法包括資料包絡分析法、Pearson相關分析、獨立樣本T檢定、單一樣本檢定分析及多元迴歸模型。研究結果發現除上市櫃企業績效結果無差異外,研發費用率、資產總額皆與效率值有顯著相關性,最後經由多元迴歸分析發現,除上市櫃績效無顯著差異外,類別、資產總額、皆有顯著差異,其中研發費用率為負顯著相關,其原因為企業研發費用對於企業獲利呈現遞延效果,故研發費用與企業經營績效成負顯著相關。
英文摘要
E-sports have been included in the demonstration project in Hangzhou 2022. In this industry, the electronic system is the main basis of e-sports events. 80% of the world's hardware manufacturing related to E-sports are manufactured in Taiwan. Therefore, the research objectives of this study include analyzing the operating performance of enterprises in the e-sports industry in recent years, and examining possible factors that affect operating performance. The study period is set from the fourth quarter of 2017 to the fourth quarter of 2018 in five consecutive quarters, and the data sources are taken from the Yahoo Kimo Concept Stocks website and MoneyDJ wealth management website, and the Taiwan Economic News Database. A total of thirty-four related companies' data are included. Research methods include data envelopment analysis, Pearson correlation analysis, independent sample T test, and multiple regression model. The research results found that except for the performance of listed companies, there was a significant correlation between the R&D expense ratio, total assets and efficiency values. Finally, from the multiple regression analysis, it is found that R&D expense ratio is negatively and significantly related to companies' efficiency. The reason is likely that corporate R&D expenses have a deferred effect on corporate profits, so research and development expenses are negatively and significantly related to business performance.
起訖頁 228-241
關鍵詞 電競產業資料包絡分析法多元迴歸研發費用E-sports IndustryData Envelopment Analysis Multiple RegressionR&D
刊名 管理資訊計算  
期數 202009 (9:2期)
出版單位 管理資訊計算編輯委員會
該期刊-上一篇 消費者持續消費動機研究──以沾美西餐廳為研究標的
該期刊-下一篇 中高齡志工人格特質與幸福感相關性之研究──以南投縣為例
 

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