電競旅館服務創新探討—以i Hotel為例

Discussion on Service Innovation of E-sports Hotels

全世界網路普及率的上升，電競遊戲已打破傳統思维，已成為全球納入正式體育項目之一。70年代電腦普遍化，90年代網路全球化，從遙遠的古羅馬時代到現在科技發達時代，運動也要有突破性的發展，電子競技也開始在台灣蔓延，從小型的網咖比賽到大型的職業聯賽紛紛響起，讓許多年輕人勇敢追逐夢想。本研究主要目的是針對「服務創新」、「服務品質」及「顧客滿意度」作深入分析研討，進而了解服務創新與其他變項的評估與指標，以提供電競旅館一套完備的創新準則與顧客滿意度的依據。研究問卷共寄發101份，共回收94份，有效問卷共計94份，透過敘述性統計、因素分析、信效度分析、皮爾森積差相關分析等四項分析方法來解釋其架構並建立評估指標。據研究結果以提出建議：（一）「服務創新」推出愈貼近顧客需求，對「顧客滿意度」愈有正向影響|（二）「服務品質」穩定優質，對「顧客滿意度」有正向影響。

With the rise of Internet penetration worldwide, e-sports games have broken traditional thinking and have become one of the official sports events in the world. In the 1970s, computers were universalized, and in the 1990s, the Internet was globalized. From the ancient Roman era to the era of advanced technology, sports must also have a breakthrough. E-sports also began to spread in Taiwan, from small Internet cafe games to large Many professional leagues have sounded, allowing many young people to chase their dreams bravely. This research main purpose is aims at ''the service innovation'', ''the service quality'' and ''the customer degree of satisfaction'' makes the thorough analysis deliberation, then the understanding service innovation with other variable appraisals and the target, raises the power supply to compete a hotel set of complete innovation criterion and the customer degree of satisfaction basis.The research questionnaire altogether mails 101, altogether recycles 94, effective questionnaire total 94, the penetration narrative statistics, the factor analysis, the letter effect 度 analysis, peel the woods accumulated rate correlation analysis and so on four analysis methods to explain its construction and establishes the appraisal target. According to the research results to make recommendations: (a) The closer the launch of ''Service Innovation'' to the needs of customers, the more positive impact it will have on ''customer satisfaction''| (b) ''Service quality'' is stable and high-quality, which has a positive impact on ''customer satisfaction''.