英文摘要 |
The well-developed food and beverage industry development can reflect the country's development level and people's quality of life. However, the food and beverage industry is of great importance to Taiwan's overall economic environment. According to the Taiwan Ministry of Economic Affairs, its industry has still grown steadily over the past decade. By looking at the growing of the entire industry, due to the low threshold and labor-intensive characteristics, the overall industry operating costs have continued to rise. If the industry wants to stand out from the fierce competition, in addition to grasping the strengths and weaknesses of the market competitors, it is more important. For improvement projects, we should also pay attention to our own crisis and seek solutions to the pursuit of sustainable business goals. Therefore, by discussing the impact of service quality and relationship quality provided by the industry on customer loyalty, the relationship between customer satisfaction with service quality and customer loyalty and the possibility of customer return are understood. In this study, we will use case studies to discuss the feedback on the implementation of service quality, and take the customers of the restaurant and restaurant as the main axis to observe the impact of the relative overall feelings on the interaction relationship established with the service staff. Through the restaurant and restaurant customer service The relationship between quality, relationship quality and customer loyalty, do related literature to discuss and organize and set a research framework. |