“Sharing Love”二手交易平台行銷企劃之研究

'Sharing Love' Used Items Trading Platform Marketing Planning Research

現今社會提倡環保，且鼓勵不浪費資源。在電子商務的崛起下，消費者可利用平台將用過的物品賣給有需要的人或是找尋自己想要的物品，以達成綠色消費的目的。本研究基於上述的社會現狀，設計了“Sharing Love”二手交易平台。消費者可以將自己不需要用到的物品，以拍賣的方式換取金錢，不但符合環保的意識，也不必擔心舊物品該如何處理。此外，消費者更可以透過“Sharing Love”平台之分類功能方便地找到需要的物品。本研究希望能藉由C2C電子商務模式，達到進行二手商品交易的目的。

Today's society promotes environmental protection and encourages no waste of resources. Under the rise of e-commerce, consumers can use the trading platform to sell used items to people in need or find the items they want, to achieve the purpose of green consumption. Based on the above status quo, this study designed the 'Sharing Love' used items trading platform, allowing consumers to exchange items that they don't need in exchange for money, without worrying about how old items should be handled. In addition, consumers can easily find the items they need through the classification function of the 'Sharing Love' platform. This study hopes to achieve the purpose of conducting used commodity transactions through the C2C e-commerce model.