英文摘要 |
This paper determines the relationship between the healing benefits and purchase intention of micro-landscape products in an office environment. In this study, the micro-landscape was divided into three types (40 bottles per type), and each bottle of the micro-landscape was presented to each participant who was selected for the study using purposive sampling. The bottle was then placed in the participant's office space. The two-phase study used short- (one week) and long-term (four weeks) study periods, and the differences between the two phases were compared. Semi-structured interviews were conducted to understand the participants' experiences. The results demonstrated that having a micro-landscape in an office environment for four weeks showed healing benefits and a significant effect on the participants' purchase intentions. The healing benefits were found to positively affect the participants' purchase intentions. However, it remains unclear whether the interaction at the external level or the healing at the psychological level brings benefits to people. Nevertheless, future manufacturing and marketing procedures in the horticulture industry should utilize this feature in their promotions and sales to increase consumers' purchase intentions. |