英文摘要 |
A majority of Taiwanese Hakka people traditionally dwell in Taoyuan, Hsinchu County and Miaoli, where KMT has attained a higher support than DPP. However, Tsai Ying-wen in the 2016 Presidential Election surprisingly became the first DPP president candidate who won in this area, thus setting a record. This study aimed at determining factors leading to Tsai's victory by means of Factor Analysis of SPSS. It was found that traditional considerations, including majority's preference and family's attitude, were nevertheless the key factors leading to increase of support of Tsai, regardless of voters' ethnicity; however, Tsai's endeavors seemed to strengthen her connection with those Hakka people who considered Tsai with higher respect than before. Moreover, practices of new media and the younger generation seemed to be positive forces for Tasi in the election. On the other hand, non-Hakka interviewees attached more importance to Tsai's ability and sex, while active use of new media was not equally valued as Hakka voters. It was found that Tsai's placement of new media in the 2016 election was effective. It is suggested that younger voters and those who have heavier use of new media are to be targeted by DPP in future elections in this area. |