英文摘要 |
Using data from Taipei film theaters, we study how firms decide on their degree of product differentiation when they compete in a two-dimensional space. Theaters compete on programming lists and locations; the programming list is the main strategic variable, while location is fixed in the short run. Using the degree of differentiation in weekly programing list as the dependent variable, we show that the degree of differentiation is negatively correlated with the distances to competitors. Our empirical results confirm that distance is still an important factor in Taipei's movie exhibition market. The results are consistent with the theoretical predictions in the literature on extended Hotelling models. But the relationship between distance and product differentiation could be non-linear since the negative correlation is insignificant when competitors are within 1 to 5 kilometers. We also find that if two theaters belong to the same chain, they are less likely to differentiate from each other. |