大學生社團參與動機、社會支持對組織認同之影響

The Impact of Club Participation Motivation, Social Support on Organizational Identification for University Students

本研究主要目的在於探究大學社團學生參與動機、社會支持對組織認同之影響關係。本研究對象為南部公私立大學社團學生，分層隨機抽取其中7所學校進行施測，研究方法採問卷調查法，問卷共獲得有效樣本312份，資料透過SEM分析結果顯示：(1)參與動機、社會支持與組織認同之關係模式適配度佳；(2)參與動機對社會支持有顯著正向效果；(3)社會支持對組織認同有顯著正向效果；(4)參與動機對組織認同為不具顯著效果；(5)社會支持對參與動機與組織認同具有顯著中介效果，且扮演完全中介角色。根據研究結果，本研究針對相關人員與單位提出若干建議供後續研究參考。

The purpose of this study was to explore the relationship among club participation motivation, social support and organizational identification, and for southern university students in Taiwan. The research methods were based on questionnaire survey. This study collected 312 valid samples from student clubs member of 7 southern universities in a stratified and random manner. After the SEM analysis, results showed that the relationship model on participation motivation, social support and organizational identification was a good oversea fit of model. Club participation motivation on social support had significant positive effect. Social support on organizational identification had significant positive effect, but participation motivation on organizational identification had not significant effect. Besides, social support played the full mediator role on the relationship between club participation motivation and organizational identification. Finally, based on the findings, some suggestion s and future research directions of the study were provided for relevant personnel and units.