澎湖連鎖便利商店營運與物流風險管理

Operational and Logistics Risk Management of Peng-Hu's Chain Convenience Store

澎湖連鎖便利商店業者在追求觀光財的同時，所面對的風險也較臺灣本島的業者更為多元，因此必須做好風險管理，以減少風險對業者的威脅，進而增加營運利潤。本研究對澎湖連鎖便利商店的營運和物流進行風險分析管理。首先，透過文獻回顧與訪談業者，辨識出「營運面」及「運送面」兩大風險構面及12項風險評估準則，再利用層級分析法由三位業者及三位學者進行風險衡量，並給予風險管理建議。實證分析結果發現，澎湖便利商店面臨最重要的前四項風險分別為：存貨波動風險、進貨成本高、人員離職異動成本、及臨時停航風險。最後，針對上述四項最重要之風險因素，分別提出相對應的控制型及理財型風險策略，提供給業者參考。

In order to keep the operation as good as the convenience stores in Taiwan and satisfied the demand that consumers who wanted, the operators of Peng- Hu's convenience store must spend higher cost and face more risks in operation. Therefore, the operators must implement risk management to reduce operating losses and increase operating profit. This study concerned about the operational and logistics risks for Peng-Hu's convenience stores and provided several strategies for risk management. This article firstly sorted out two major risk aspects with twelve risk factors through literature review and interviews with operator. Then, based on questionnaire surveys by three operators and three scholars, we used the analytic hierarchy process (AHP) to rank the factors and find the top four key operationalrisks of Peng-Hu's convenience stores, including “inventory fluctuation risk”, “higher purchase cost”, “personnel turnover cost”, and “temporary suspension risk”. Finally, this research proposed the corresponding control and financial risk strategies for operators.