浮洲社區營造之文化品牌操作：以「黃色廊 道」、「龍生九子」為例

By Transforming Local Culture in Fuzhou Area the community Empowerment

本研究以浮洲地區現有的社區規劃為基礎，結合浮洲地方藝術文化，及在地特色節慶，並在建構兼具藝術陶冶、自行車與休閒步道等複合功能的「黃色廊道」，再以「龍生九子」作為浮洲地區形象的文化品牌，創造感質體驗之情境。本研究採用質性研究法，試圖為浮洲在地文化尋求產業化之商業模式，使社區營造能永續經營。

The study is based on the development of current community planning in Fuzhou area. The researcher attempts to construct the multifunctional Yellow Thoroughfare which is integrated by local art and culture, local-particular festival, bike lane, and pathway. Besides, utilizing Dragon' Nine Sons creates the qualia-experience felling and environment for completing culture branding of Fuzhou. Taking advantage of transforming life style to culture business model achieve sustainable-development community empowerment. The qualitative study is adopted in search of the industrialized business model for Fuzhou area to enable the community empowerment in sustainable operation.