The Start-up Environment in Kenya

肯亞的新創環境之研析

We are living in a dynamic environment where it is more important than ever for companies to have both a sustainable but also flexible business model that addresses customer's needs. In order to be successful both in the short and the long term, companies need to implement efficient processes on the one hand and adapt flexibly to changing requirements on the other. In other words, only market players that use modern technologies and have strong human capital will be able to survive in the future. If this is applied to the context of globalization, the following can be stated: successful countries are those whose economies are characterized by innovative entrepreneurship.

由於今日我們生活在動態的環境之中，企業最重要的就是必須擁有可永續且具有彈性的商業模式（flexible business model），足以因應顧客的需求。企業為了要不僅短期，而且長期能成功，就必須一方面實行有效率的過程，另一方面彈性地適應不斷變化的需求。換言之，未來市場的贏家必須懂得善用現代科技與擁有高質量的人力資本。若將此概念應用到全球化來定義「國家」的話，成功的國家是那些擁有創新創業潛力（innovative entrepreneurship）特質的經濟體。這就是何以新創企業（start-ups）今日備受各國重視的主要原因。新創企業似乎已成為一國經濟成長的關鍵因素。