臺北近郊蔬菜直銷超市場對菜農經營上的影響

Effect of Distribution of Fresh Vegetables through Supermarket on Farm Management of Taipei Suburbs

為改善都市近郊葉菜類採收後處理技術，在臺北近郊新莊、蘆州試驗，輔導農民安全用藥技術，蔬菜採收前做農藥殘毒測定，蔬菜採收後進行每反300公克的分級小包裝，由農民直接運到臺北市的超級市場，這種營運作業，雖然增加包裝及運銷費用，每公斤約4.3元，但因處理好而減少損失30%；消費者喜歡此高品質的蔬菜，銷售量不斷增加，自民國73年12月的總銷曾量9,000公斤，逐漸增加至民國75年7月為45,000公斤；對菜農經營方面有正面的影響，使其更重視安全用藥，避免農藥殘毒；注重採收後處理及保鮮技術；據產銷成木的調查，在經營有利的前提下，農民積極努力作計畫生產，提升栽培技術，適時適量供應市場需求。

In order to improve the postharvest technique of leafy vegetables in Taipei suburbs, the experiment was conducted in Hsin-Chuang and Lu-Chou area, The residue of pesticide was inspected before harvesting. Vegetables were graded and bunched delicately right after harvesting and were shipped to supermarket by farmers themselves. Transportation and packaging cost increased 4.3 NT dollar per kilogram bet loss was 30% less than before. Consumers like the quality products and sales increased from 9,000 kilogram per month to 45,000 kilogram per month this year. Leafy vegetables distributed through supermarket has a positive effect on farm management. Now farmers use pesticide more carefully to avoid leaving residue of pesticide on vegetables. They pay more attention to postharvest and handling technique. Farmers are getting more intelegent in production planning, in improving technique to grow quality products and in supplying on time the supermarket with quality vegetables.