高齡旅客旅遊動機、知覺價值與活躍老化之研究

旅遊是現代人類文明的活動，許多人以旅遊作為放鬆自己與增廣見聞的方式，尤其在高齡化的今天，高齡旅客也有日益遽增的現象。高齡者不僅需要健康的生活，更需要注重老年的品質，使得活躍老化的概念油然而生，針對高齡者促進更為完整豐富的人生是值得探究的議題，故本研究以高齡旅客為對象，探討其旅遊動機以及在旅程中所得到的價值，並達成活躍老化的效果。本研究使用問卷調查法蒐集資料，在198份有效回收樣本中，以驗證性因素分析（confirmatory factor analysis, CFA）測試研究工具之信效度，再以潛在結構模型（latent variable modeling, LVM）檢驗各項研究假設。研究結果發現高齡旅客對知覺價值、活躍老化有正向顯著影響，知覺價值對於活躍老化亦有正向顯著預測力。在高齡化程度日益升高的社會，旅遊作為活躍老化的策略可以作為旅遊實務與終身學習之重要參考。

Tourism is an activity of modern human civilization. Many people use tourism as a way to relax themselves and broaden their knowledge. Especially in today's aging, there is an increasing phenomenon among senior travelers. Older people not only need a healthy life, but also need to pay attention to the quality of old age, so that the concept of active aging is born, and it is worthwhile to explore a more complete and rich life for the elderly. Therefore, this study is aimed at senior travelers. Its travel motivation and the value it gets on the journey, and the effect of active aging. In this study, questionnaires were used to collect data. In the valid sample of 198 elders, the reliability and validity of the research tools were tested by confirmatory factor analysis (CFA), and the research hypothesis was tested by Latent variable modeling (LVM). The study found that senior travelers have a positive and significant impact on perceived value and active aging, and perceived value has positive predictive power for active aging. In a society with increasing aging, tourism as an active aging strategy can be an important reference for tourism practice and lifelong learning.