以Kano模式探討露營基地屬性的二維品質要素與露營者的心流體驗之研究

露營基地屬性是影響露營者選擇露營基地時的重要因素，而此選擇與其心流體驗有關。本研究旨在探討露營基地屬性的品質要素及露營者的心流體驗之研究。以「露營基地屬性量表」、「心流體驗量表」做為研究工具，並針對具有露營經驗的民眾為對象，共收集有效樣本276份，進行Kano法分析與統計方法後發現：（1）在二十四項要素中，可分類為二維品質要素，其中以「魅力品質要素」為「專人管理」最為重要、「一維品質要素」有「完善的安全措施」等六項及「當然品質要素」有「熱門營地熱門性」等十七項。（2）在品質改善指標中，依序「浴廁、更衣室等設施」、「取水的方便性」與「營地排水」等十四項最能增加露營者的滿意度。（3）在心流體驗上，露營者最重視為「前置條件」，而「經驗的結果」最低。不同背景露營者的心流體驗除「過去露營次數」及「裝備投資額」外，其餘項目皆為無差異性。最後本研究提出相關建議。

Once upon a time, there was a peasant who, in spite of his poverty, had a small farm, a vegetable garden and a single ox. His very ramshackle farm was made of old boards of wood which mildewed. It had two rooms. The first one was where, formerly, there was the shed which could receive about ten oxen. Now there was only one left because the peasant sold them all but one for a few pennies. The second room was where the peasant slept, ate and washed. There weren't many vegetable in the kitchen garden because the soil was not fertile. But the peasant made a living of it by selling them to the neighboring village. This house was located in the middle of a swamp filled with odd animals (it was said that trolls lived in there), and six meters deep mud holes or moving sands which were difficultly spottable. Was the swamp gloomy? Most especially at night. In summer, the swamp was empty and let appear dried seaweeds from fresh water. As it was summer, one could see how this farm floated on water. This house and its vegetable garden did not float, but were arranged on a ground and stone slope which had been built by the peasant.