休閒娛樂夾娃娃機？商機？危機？

Business? Crises? Leisure's clip doll machine games?

近幾年來台灣新興的休閒娛樂因「夾娃娃機」盛行，已經逐漸取代網咖電玩，因開店門檻低，竟意外帶動了夾娃娃的熱潮，以致「夾娃娃機」的經濟效應運而生，其所展現的社會現象，所伴隨的人文意象值得探討。現今這些24小時營業的夾娃娃店，全台灣可見。而這些夾娃娃店中的機台又分租不同機台主，機台內所供應的產品五花八門，包羅萬象。也因為只需要投入幾個銅板，就能得到娛樂效果和瞬間快感，令不少大眾上癮。根據財政部的資料顯示「夾娃娃機」2018年底全台夾娃娃店已突破4000家，但這一窩蜂的熱潮，是真能不斷吸引顧客？還是此行業商機無限？值得商榷。本研究的目的有下列五點，並加以進一步的探討：一、對社會大眾而言，進入夾娃娃店的動機為何？二、夾娃娃機店如何經理營業？三、這股熱潮能持續多久？四、政府的管理政策？五、對店家、機台主、顧客、社會，背後的責任、隱憂是什麼？

In Taiwan, the Clip doll machine games are very popular recently instead of Internet cafe video game. Nowadays there are 200 thousand machines in cities of Taiwan area and with 1.5 billion business opportunities. Before 25 year ago, clip doll machine has been introduced to Taiwan area. After business put the production of Pokémon into the clip doll machine games. And then progress the economic benefit. That the phenomena is worth to investigate. Today 24 hours clip doll machine store full of all-around Taiwan area. The items in clip doll machine contain various. Only toss a few coins you can enjoy the game play. According to the survey, there are 169 stores in 2013, 920 stores in 2016. But to 2017 which increase to 2000 stores in Taiwan area. Can the swarm of bees constantly attract customers? Are there Unlimited business opportunities in clip doll machine stores? In this study, we have 5 points must work out as follow: 1. What is the mutative of population for playing the clip doll machine games? 2. How to manage the clip doll machine business? 3. How long time the upsurge of the clip doll machine games will be? 4. What is the police of government? 5. What the worry about of clip doll machine business is?