英文摘要 |
To understand the practice of crowdfunding in Taiwan, this study draws upon social capital theory to examine the effects of social capital on project effectiveness and continuance intention in crowdfunding. After analyzing data collected via self-reported questionnaires and platform statistics from 160 successful project teams on crowdfunding platforms, the results show that structural and cognitive aspects of social capital are related positively to project performance, whereas relational and cognitive aspects of social capital are associated positively with continuance intention to use the crowdfunding platform. On one hand, this study contributes to extant research by collecting empirical data from multiple sources to examine the influence of social capital in crowdfunding. On the other hand, this study recommends crowdfunding platform managers to provide more mechanisms to help project starters to communicate and interact with their supporters for better effectiveness of creativity communication. |