「悅T人」的彈幕：虛擬即時之互文情境下的遊戲

Bullet Subtitle of the “Joyduser”: virtual instant play in the intertextual context

國影視傳播界之「彈幕」現象近來已日漸流行，反映了閱聽人在新的數位視訊科技支持下，針對影片提出之評論已可即時且同步地顯現在螢幕畫面，並如「子彈」般地飛過「螢幕」而以字幕呈現，故曰「彈幕」。本文根據耙梳歷來閱聽人理論主要發展脈絡，加之「彈幕」核心使用群體的年齡特色，及閱聽眾基於此對特殊愉悅感的追求，嘗試提出「悅T人」概念，並且以彈幕網站的代表性影片《【古箏】千本櫻》為例，透過詞頻分析、互文性分析及時序分析等方法探索「悅T人」的群體互動特色，豐富概念的具體意涵，並提出作為網絡影視傳播新潮流的彈幕活動，本質上是「悅T人」在虛擬即時之互文情境下進行的一種自由而規則鬆散的遊戲。

In the Internet world of China, a special video site with “Bullet Subtitle” (BS for short) has recently become popular very quickly, especially among the young generation, therefore leading to some movie distributors to pay close attention. The so-called “Bullet Subtitle” originated from the word “barrage,” referring to bullets flying across the screen as subtitles. As these subtitles are all comments from video viewers, they allow system users' various comments to be transmitted and displayed on the screen instantly. This study attempts to conduct some critical adjustment to the “audience” theory through the outstanding case of BS video, in order to explore the newly created term “Joyduser”, which infers to the audience's character being turned into a group of people who are both “producer” and “user”, whereby seeking pleasure is their main purpose for watching videos on the Internet. This paper examines the inspiration brought by BS, with an aim to enrich the meaning of this new concept and explore the essence of BS activities.