重返「媒體亂象」：一個社會共識的再析辨

A Rediscovery of the ＂Media Disorder＂: Reassessing a Social Consensus

一種概稱為「媒體亂象」的傳播問題，是過去二十年來台灣社會的「共識」之一。這個共識也影響了整個社會對本地媒體問題的認識，以及對問題的解答和改善之道。本文將「媒體亂象」視為一個特定時間與空間脈絡下的社會論述，企圖透過適當的歷史回顧研究，後設地釐清「媒體亂象」相關論述的內涵及其意義，更準確地理解台灣「媒體亂象」的「問題」本質究竟是什麼，以作為嘗試重新認識、進而解決台灣媒體問題的基礎之一。本文發現，「媒體亂象」作為一種論述，其實是戴著某種「理想媒體」理念的眼鏡而建構出來的，並形成了一種缺乏辯論的「俗見宇域」，需要透過建立具競爭性的意見場域，方能釐清共識背後的實相，進而尋求突破的解決之道。

A problem of the media generally called ＂media disorder＂ has been a ＂consensus＂ of Taiwanese society over the past two decades. This consensus has not only directed the entire society how to understand the local media issues, but also led to the solution to the problem and the ways of reform. The article considers the ＂media disorder＂ as a social discourse constructed in a specific historical and spatial context. It aims to explore the significance and implication of the discourse of ＂media disorder＂ by an appropriate historical review and to understand the issues more accurately. Only the discourse of ＂media disorder＂ being thoroughly reexamined then the central problem of Taiwan's media could be resolved. The article finds that the ＂media disorder＂ was actually constructed by the conceptual glasses of ＂ideal media＂ manufactured by the Western societies and the discourse of ＂media disorder＂ has formed a kind of ＂doxa＂ around the local society without questions and debates. It needs to create a competitive field of opinion to make changes possible. By clarifying the realities behind the social consensus can we seek a breakthrough solution.