產品造型在功能與情感上對於使用者需求的影響：手機與電扇之個案研究

How Form of Products can Affect Users'Functional and Emotional Needs : Case Study on Cell Phone and Fan

隨著豐足社會的來臨，為了創造更高的消費市場成長，產品設計多半在功能上或造形上都分別對應消費者的實際使用需求和情感需求。而電子產品由於科技發展門檻的差異，使用者對於產品造形在功能與情感面的需求觀點勢必有所不同，但目前尚缺乏此類研究；因此，本研究主要從產品需求層級理論出發，對應產品發展史的年代風格，挑選電扇、手機此二類產品市佔率較高的電子產品，探討此兩類產品造形在功能與情感面對使用者需求的影響。研究發現：（1）手機產品科技條件較高，在造形的情感面向已經被滿足，惟在功能面，非僅單純通話，消費者偏向期待更多透過其他（音樂、社群…）等應用達到情感的需求滿足；電風扇相較於手機的低科技條件在功能上滿足了消費者，可持續往強化情感面發展。（2）產品整體評價方面，高評價的產品造形能成功整合功能與情感面向，產品提高科技條件並誘發使用者情感，能提升使用者的品位與身份，將是科技產品開發設計的重要方向。 With the advent of prosperous society, to create higher consumption market growth, product designs usually correspond with the actual usage demands and emotional demands of consumers regarding their functions and form. Given the manufacturing technical barrier difference of technological products, users tend to have different demands regarding the form and emotional demands of the products. However, related researches are insufficient. Therefore, this study started off from Maslow's “Hierarchy of Needs”, corresponded with the period and style of the developmental history of the products, selected two technical products with high market occupancy, such as electric fan and cell phone, and explored how the form of the product affects users' demand functionally and emotionally. This research discovered the following: (1) Cell phone, as a product with high technological requirements, the emotional factor of its form has satisfied consumers, while consumers are continuously expecting more functions, causing mobile phones to have “functions” besides calling. Related software such as music and social networking sites further satisfied consumers' emotional demands. Electric fan, as a product with low technological requirements, the functional factor of its form has satisfied consumers, while its emotional factor awaits further enhancement. (2) Regarding the overall product appraisal, the form of highly appraised products can successfully integrate functional and emotional factors. When a product enhances its technological requirement and is capable of inducing consumers' emotions, how to enhance the sense and social status of the consumers becomes a major direction of technological product development and design.