由延伸型整合科技接受模式對消費者行動支付使用意願之研究

Study on Consumers' Willingness to Pay for Actions by Extended Integration Technology Acceptance Model

本研究主要目在探討一般消費者對於行動支付的使用行為之影響因素，以延伸性整合科技接受模型為主要理論架構，並考慮其他可能影響消費者行為模式的調節變項，發展出本研究架構探討績效期望、付出預期、社會影響、便利條件、享樂動機、價值和習慣等特性對消費者的行動支付使用態度與使用意願之影響分析。本研究主要是非以電腦隨機的民眾做為抽樣對象，問卷以立意方式進行資料蒐集，共回收350份的有效問卷。研究發現結果如下：（1）績效期望、付出預期、便利條件及習慣會對使用意圖有正向影響功能。（2）性別具有部份調節功能及年齡不具有調節功能。 This study's purpose is to explore the impact of general consumers on the use of mobile payment behavior, extend the integration of science and technology to accept the model as the main theoretical framework. This research framework developed to analyze the impact of performance expectations, expectations, social impacts, convenience conditions, hedonic motivation, value and habits on consumer attitudes and willingness to use actions. The study is mainly method based on the computer random as a questionnaire data to collect the samples and the 350 valid questionnaires were collected. The findings are as follows: (1) The Performance Expectancy, Effort Expectancy, convenient conditions, and habits have a positive impact on the intention to use. (2) Gender has some moderating effect, age and education do not have moderating effect.