長庚養生文化村──營運模式的再探索

The Business Model of Chang Gung Health and Culture Village

政府推動的年金改革及長照2.0政策，對大規模老人住宅的經營造成嚴重衝擊，讓過去10年穩定成長的長庚養生文化村住民人數，在2016年首次呈現減少，機構損益由盈轉虧。2017年1月新上任的戴興業主任，面對的是住民逐漸流失，而且，雖然外在環境急速惡化，更大規模的C棟住宅卻即將開放投入營運。因此，戴興業必須尋找新經營策略，思考如何確保現有住民，挽回流失住民，以及開拓新住民市場。 The government's reform of the national pension plan and the amendment of the long-term care system is affecting the business of senior homes. The number of residents at Chang Gung Health and Culture Village (CGHCV) declined in 2016, after a 10-year stable growth period from 2005. Despite the deteriorating external environment, CGHCV plans to open a new large facility in the near future. Shin-Yei Dai, the new director of CGHCV appointed in January 2017 is tasked with determining a business strategy that will keep existing residents, ensure residents who left return, and develop a new market.