1950年代國民黨對民眾宣傳臺灣為「復興基地」形象之成效初探

政府遷臺以來，為強化並傳達予一般民眾將建設臺灣為「復興基地」的理念，雖當時政府經費大多花費在軍事上，但對於民眾宣傳的推動還是盡力支持，在宣傳媒介上，電影和廣播尤其深受國民黨的重視。透過電影和廣播寓教於樂的宣傳方式，使黨在「宣傳政策與推行政令」方面，深入群眾，達到教化的目的，進而堅定共同建設臺灣為「復興基地」的理想目標。因此，本章將運用現存史料，從當時的時空背景與環境的形塑，研析國民黨從黨中央到區域性的組織動員，如何重新建構其宣傳系統，並透過電影和廣播做為宣傳媒介，來進行「復興基地」的宣傳，依序從宣傳體系的建立、對民眾宣傳的管道、宣傳內容及宣傳工具等方向進行考察，以釐清在對民眾進行「建設臺灣為復興基地」的宣傳及其成效。 This study aims to investigate how Kuomintang(the Nationalist Party, KMT) rebuilt its propaganda system in the 1950s, through organizational mobilization from both central and regional committees of the party after its relocation in Taiwan. Apart from spending heavily on national defense, KMT also devoted to promote mass propaganda, especially by taking advantage of radio broadcasting and cinema, which were considered as the most effective mediums of propaganda at that time. By educating Taiwanese people through these two types of mass entertainment, KMT shaped and strengthened its policy promotion of “Fuxing Jidi”(Base for Recovery of the Mainland), thereby positioning Taiwan as the ideal stronghold against Communist China. Starting with the establishment of propaganda system, this study examines the courses, contents and tools of KMT's propaganda in order to demonstrate the achievements on the promotion of “Building Taiwan as the Fuxing Jidi for Anti-Communism.”