草花配色對色彩偏好及色知覺之影響

The Effects of Herbaceous Flowers Color Combination on Preference and Color Perception

本研究主要目的在於探討不同的草花配色對於受測者的偏好及色知覺之影響。本研究應用色彩學上色彩調和論之配色原理及色彩心理的理論，配置出四種不同色相差配色關係的草花色彩照片（黃橙黃、黃橙、黃紅、黃紫），並利用這些照片調查受訪者對這四種配色之12色知覺及偏好程度。本研究於台灣大學校園內隨機選取受訪者進行問卷調查，共得有效問卷400份。研究結果顯示：一、草花色彩配色顯著影響受測者之偏好，以補色色相配色（黃紫）最受偏好，其次依序是黃橙黃、黃橙之配色，而黃色與紅色之配色最不受偏好。二、受訪者對於四種不同草花色彩配色方式之12色知覺均有顯著差異。 The purpose of this study was to investigate the preference and perception of different herbaceous flower color combination. Four combinations with different hue (yellow and yellowish orange, yellow and orange, yellow and red, yellow and purple) were used to measure twelve color perceptions and preferences. Respondents were randomly selected from National Taiwan University campus and 400 valid questionnaires were obtained. Study results showed that different combinations of herbaceous flower color significantly influenced respondents' color preference. Yellow and purple combination was mostly preferred followed by yellow and yellowish orange combination, yellow and orange combination. The yellow and red combination was least preferred. The study also found that all twelve color perceptions of four herbaceous flower color combinations were significantly different.