與你同在，為你喝采──“TWSPORT＂App設計與行銷推廣之研究

Being With You, Cheering for You -“TWSPORT＂ App Design and Marketing Research

台灣民眾對於運動賽事的關注非常熱中，但並沒有一個整合各項運動賽事的平台，所以本研究設計出整合運動賽事的“TWSPORT＂App，讓民眾可以隨時用手機查閱國內外的各項賽事。目前許多台灣選手都參與了職業的運動賽事，“TWSPORT＂能給喜愛體育的球迷一個客製化的內容服務，除了結合網路直播網站外，更可鎖定選手訊息以方便球迷追星。本研究希望透過這個商業機會，能夠在現今人手一機的現狀下，結合雲端服務連結大數據分析，提出相關整合性App，建構一個全新的商業模式，創造公司競爭優勢。 Taiwanese people are very enthusiastic about sports events, but there is no platform to integrate sports events. Therefore, this study designed the “TWSPORT＂ App that integrates sports events, so that people can use mobile phones to check various events at home and abroad. At present, many Taiwanese players participate in professional sports events. “TWSPORT＂ can provide a customized content service for fans who love sports. In addition to the online live broadcast website, it can also lock the player's message to facilitate fans to chase stars. Through this business opportunity, this research hopes to combine the cloud service to link big data analysis, propose related integrated App, construct a new business model and create a competitive advantage in the current situation.