國際物流中心整合跨境電商管理之關鍵成功因素探討

Identifying Key Success Factors for International Logistics Center Operators Entry into the Cross-Border e-Commerce Business

本研究旨在探討國際物流中心經營跨境電子商務之關鍵成功因素，本研究以文獻蒐集及專家意見，研擬出六大構面及29項評估準則，並用層級分析法進行專家問卷分析，根據整體研究結果顯示，物流中心經營跨境電子商務最重要之關鍵能力為「跨境電商資訊整合能力」及「跨境電商金流處理能力」；最重要之五項評估準則分別為「金流、物流、商流平台整合」、「跨境物流規劃人才」、「安全的跨境支付機制」、「安全的跨境支付平台」及「資訊安全與正確性」。研究結果可提供給物流中心業者作為未來是否經營跨境電子商務之策略參考。 This study investigates the key success factors for international logistics center operators entry into the cross-border e-commerce business. A research framework including six dimensions and twenty-nine criteria is proposed based on literature review and expert interviews. Analytic Hierarchy Process with expert questionnaire was conduced in this study to identify the key success factors. Results indicate that the most important capabilities of logistics center conducting cross-border e-commerce are cross-border e-commerce information integration capability and cross-border e-commerce cash flow processing capability. Furthermore, the five most important criteria are integration platform of cash flow, logistics and business flow, cross-border logistics planning talents, safe cross-border payment mechanism, safe cross-border payment platform, and information security and correctness. The result of the study can provide strategic reference for logistics center operators to conduct cross-border e-commerce business in the future.