從遊客觀點探討環境教育、滿意度與重遊意願之關係──以台北植物園為例

The Relationships of Environmental Education, Satisfaction, and Revisit Intention in Taipei Botanical Garden: The Visitors’ Perspective

台北植物園除了為都市居民提供一個親近大自然的空間外，更是進行與植物相關科學研究、保育、展示及教育的場所。本研究以台北植物園之遊客為研究對象，進行問卷調查，以分析該場域提供之環境教育、滿意度與重遊意願之間的關係，作為後續改善之資料。本研究共獲得有效問卷409份，並以結構方程模式進行分析。研究結果發現，遊客環境教育與滿意度皆顯著正向影響重遊意願；環境教育顯著正向影響滿意度。根據研究發現，建議台北植物園若能持續整合遊憩設施、解說服務、保育研究等既有之環境資源與教育系統，並結合具有豐富人文色彩之實務發展經驗，建構出優質的環境教育推廣交流平台，藉由提升環境教育及滿意度，以期提高遊客之重遊意願。 In addition to providing a space for people living in close proximity to nature, the Taipei Botanical Garden is also a place for research, conservation, display and education related to plants. The purpose of this study was to explore the causal relationships among environmental education, satisfaction, and revisit intention in the context of Taipei Botanical Garden. A total of 409 valid questionnaires were collected from Taipei Botanical Garden tourists. The results showed that the environmental education and satisfaction significantly and positively influenced revisit intention, and environmental education significantly and positively influenced satisfaction. It is suggested that the Taipei Botanical Garden could continue to integrate environmental resources and education systems, combine practical experience with rich humanistic experience, and build a quality promotion platform with environmental education to increase satisfaction and revisit intention.

In addition to providing a space for people living in close proximity to nature, the Taipei Botanical Garden is also a place for research, conservation, display and education related to plants. The purpose of this study was to explore the causal relationships among environmental education, satisfaction, and revisit intention in the context of Taipei Botanical Garden. A total of 409 valid questionnaires were collected from Taipei Botanical Garden tourists. The results showed that the environmental education and satisfaction significantly and positively influenced revisit intention, and environmental education significantly and positively influenced satisfaction. It is suggested that the Taipei Botanical Garden could continue to integrate environmental resources and education systems, combine practical experience with rich humanistic experience, and build a quality promotion platform with environmental education to increase satisfaction and revisit intention.