文化產業的創新系統與產業網絡：陶瓷與音樂產業的比較

Innovation Mechanism and Production Network: Two Cases of Ceramic Industry and Music Industry

文化產業的發展漸受重視，文化經濟的影響力日漸加大。創意和文化附加價值的浮現，不僅對傳統文化產業的延續，帶來再發展契機，現代文化產業，也因為創意，形成重要的產業網絡關係及文化經濟現象。但由於文化產業的創意本質，面臨市場快速變遷與消費者主觀需求變動等因素影響，不僅廠商內部持續的學習與創新成為重要競爭力來源，外部網絡的拓展，即「產業網絡」與「創新系統」也是主要學習與創新的基礎。本研究以創新與集體學習角度，藉由比較傳統陶瓷產業和現代音樂產業的發展和群聚現象，分析文化業特質、創新環境及學習氛圍，嘗試提出文化產業環境營造的方向。結果除說明產業知識交流與學習氛圍建立的重要性，同時指出文化產業發展的經濟網絡關係網絡外，對於傳統文化產業而言，依附地方特有的文化意涵，也是建立文化商品不可替代與延續競爭力的關鍵。 The cultural industry with creativity and cultural value-added has been emphasized and pursued to promote possibilities and advantages of cultural economy. It not only continues the traditional cultural industry but also raises influences and economic effects of modern cultural industries for an importance of creativity. However, for reasons of fast changes of market risk and consumer’s preferences, the cultural industry should keep competences by enhancing technology, creativity, and innovative intensity. Both innovative activity and external interactive nexus, which contribute an industrial nexus and innovative system, are main routes accessing to learning ability and innovation. This study, based on perspectives of innovative and collective learning process, tries to explore attributes of innovative and learning environment on developing the cultural industry by comparing two cases of Yingo’s ceramic industry and Taipei’s music industry. The results point out the importance of industrial knowledge exchange and learning environment, and also analyze economic networks of cultural industry. Furthermore, it indicated that the traditional cultural industry depended on local unique cultural identity can raise the irreplaceability of cultural goods and strengthen continuously competitiveness of the cultural industry.

The cultural industry with creativity and cultural value-added has been emphasized and pursued to promote possibilities and advantages of cultural economy. It not only continues the traditional cultural industry but also raises influences and economic effects of modern cultural industries for an importance of creativity. However, for reasons of fast changes of market risk and consumer’s preferences, the cultural industry should keep competences by enhancing technology, creativity, and innovative intensity. Both innovative activity and external interactive nexus, which contribute an industrial nexus and innovative system, are main routes accessing to learning ability and innovation. This study, based on perspectives of innovative and collective learning process, tries to explore attributes of innovative and learning environment on developing the cultural industry by comparing two cases of Yingo’s ceramic industry and Taipei’s music industry. The results point out the importance of industrial knowledge exchange and learning environment, and also analyze economic networks of cultural industry. Furthermore, it indicated that the traditional cultural industry depended on local unique cultural identity can raise the irreplaceability of cultural goods and strengthen continuously competitiveness of the cultural industry.