大學生觀賞美國職棒運動行為量表信效度之研究

Study on Reliability and Validity of Exercise Behavior Scale of Undergraduates' Watching and Appreciating American Professional Baseball

觀賞美國職業棒球大聯盟（MLB）是一項受到重視的休閒活動。棒球運動受到大學生的高度喜愛，本研究目的驗證大學生觀賞美國職棒運動行為量表信效度。方法：以問卷調查方法施測高雄地區六所普通大學共施測300份問卷，並透過結構方程模式（structural equation modeling, SEM）驗證量表信效度，模式共有5個因素、24個題目。結果：研究顯示驗證性因素分析、收斂效度、區別效度、組成信度、平均變異數萃取量均通過檢驗。建議：後續研究者可以透過開放式問卷以訪談方式探討大學生觀賞美國職棒運動行為來增加量表的信效度。研究顯示驗證性因素分析、收斂效度、區別效度、組成信度、平均變異數萃取量、交叉效度、共同方法變異、統計檢定力均通過檢驗。 Watching and appreciating Major League Baseball was a leisure activity being taken seriously. Baseball was highly appreciated by undergraduates, the purpose of this research was to verify reliability and validity of exercise behavior scale of undergraduates' watching and appreciating American professional baseball. Method: A total of 300 questionnaires were collected from six ordinary universities in Kaohsiung area by questionnaire survey method, the reliability and validity of the scale was verified by the structural equation modeling, total of five factors, 24 questions. Results: confirmatory factor analysis, convergent validity, discriminant validity, composite reliability, average variance extracted quantity. Suggestion: The subsequent researchers can discuss the exercise behavior of undergraduates' watching and appreciating American professional baseball through open questionnaire in a way of interview to increase the reliability and validity of the scale.

Watching and appreciating Major League Baseball was a leisure activity being taken seriously. Baseball was highly appreciated by undergraduates, the purpose of this research was to verify reliability and validity of exercise behavior scale of undergraduates' watching and appreciating American professional baseball. Method: A total of 300 questionnaires were collected from six ordinary universities in Kaohsiung area by questionnaire survey method, the reliability and validity of the scale was verified by the structural equation modeling, total of five factors, 24 questions. Results: confirmatory factor analysis, convergent validity, discriminant validity, composite reliability, average variance extracted quantity. Suggestion: The subsequent researchers can discuss the exercise behavior of undergraduates' watching and appreciating American professional baseball through open questionnaire in a way of interview to increase the reliability and validity of the scale.