Internet technology has spawned a new way of discourse communication，In order to further enhance the discourse power of ideological work in Universities，the discourse innovation of network ideological and political education has become an urgent task. From the logical construction of the theoretical foundation， the article analyzes the relationship between discourse and ideology， the essential attribute of ideological and political education， and important changes in the status of the network ideological and political education， Demonstrated that the discourse innovation of ideological and political education has an important role and significance for enhancing the discourse power of ideological. Then， guided by the consciousness of the problem， this paper analyzes the current difficult predicament that traditional discourse habits are hard to get rid of， the poor regenerative power of discourse， and the discourse transmission path is not smooth. Research suggests that， the discourse innovation of network ideological and political education in Universities should take ＂China subject＂ as the core to enhance the attraction of discourse theme， the truth of discourse content and the artistry of discourse style. In addition， in terms of the practical path and safeguard mechanism， Universities should strengthen the governance ability of the network discourse space， strengthen the ability training and team building of the discourse subject， build the ＂central radiation＂ discourse platform system and establish the ＂All-round ideological and political education＂ discourse communication path， to ensure the smooth realization of the discourse innovation of network ideological and political education. |
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