客家文化園區遊客滿意度、旅遊行為與吸引力關係之研究

A Study of the Relationship among the Tourists’ Satisfaction, Traveling Behavior, and Attraction of the Hakka Cultural Park

如何認識客家，欣賞客家，進而讓台灣走向多元文化認同，始終是客家事物的核心課題。 經過民間十餘年的努力，客家事物逐漸延續擴展至社區重建與文化資產保存的公共議題。本研究以問卷及訪談法以達到遊客滿意度與吸引力推估之模式，形成後續研究之功用，主要目的在於瞭解六堆客家文化園區對於遊客的滿意度、旅遊行為及吸引力的關係，期可幫助六堆客家文化園區更關注於設計、改善旅客在體驗或享受服務時所處的環境，進而獲得難忘的旅遊體驗，提昇觀光旅遊品質、孕育觀光的後續能量，進而掌握屏東六堆客家文化園區遊客滿意度及未來發展方向，使客家文化更上一層樓，讓客家文化特色活絡並推動客家觀光永續經營發展，形成南部客家文化的窗口。

The core issues of Hakka business always emphasize on how to identify and appreciate Hakka culture and how it leads Taiwan become a multicultural identification society. After more than ten years of the public’s devotion, Hakka business has gradually expended to the public issues such as the community reconstruction and cultural property reservation. This study, utilizing questionnaire and interviews, aims to establish a model of predicting the relationship of tourists’ satisfaction and attraction of the Hakka culture for them. Thus it can provide information for further relevant studies. The purpose is to comprehend the relationship among the Liudui Hakka Cultural Park’ attraction to the tourists, their satisfaction, and their traveling behaviors; therefore, the study results expect to assist the Liudui Hakka Cultural Park put more emphasis on designing and improving their environment and providing unforgettable sweet memory for the tourists. Moreover, this study suppose to improve the traveling and sightseeing quality and to gestate potential energy of sightseeing of Hakka culture. In the near future, the researchers can thus perceive the tourists’ satisfaction to the Liudui Hakka Cultural Park in Pingtung and the direction for future development. For upgrading Hakka culture, vitalizing the specialties of Hakka culture and advance the permanent development of the sightseeing of Hakka culture, this study anticipates the Liudui Hakka Cultural Park to become a target in the southern part of Taiwan.