初探與分析博物館導覽App的黏著度

The “Stickiness” of the Museum App: A Discussion and Suggestions

在這數位化的時代，人們可以透過隨身攜帶的行動裝備，輕易取得他們想知道的任何訊息。為了配合這種突破傳統空間與時間限制的博物館參觀體驗，現代博物館開始提供可隨身攜帶的博物館導覽App，以作為觀眾參觀博物館的重要輔助資源。本文希望透過國內外代表性博物館的博物館導覽App案例來討論觀眾對於博物館導覽App的黏著度程度，以作為後續博物館設計行動App的參考指標。

The experience of visiting museums has changed with advancing of modern technology. Today, people can easily use their mobile equipment to access information than ever before. Without the limitation of time and space, museums begin to offer more mobile applications for their visitors to enhance their visiting experience. This paper will compare the pros and cons of several museum apps, and make recommendations for future development.