博物館語音導覽過時了嗎？

Is the museum audio guide out of date?

語音導覽在博物館中已運用數十年之久，但現今語音導覽並不受觀眾歡迎。本文自文獻與相關案例著手，探究語音導覽存在的問題，進而結合語音導覽特性，探討它是否過時，並提出語音導覽可能的改進措施，以期為博物館語音導覽服務提供一個新的思考方向。本文認為，語音導覽不受歡迎的主要原因並非是科技過時，而是導覽內容死板、千篇一律。語音導覽藉助聲音與觀眾溝通，具有區別於其他溝通方式的優勢。博物館若能使語音導覽內容客製化，並在導覽詞中加入引導性語句，充分利用語音表演的優勢，可以大大提高觀眾的博物館參觀體驗。

Museums have been providing audio guides for visitors for a long time, but they are not very popular nowadays. We argue the main reason for the unpopularity is not the outdated technology but the fixed and inflexible contents. This paper combines a review of literature and related cases to discuss existing problems in museumaudio guide. We believe audio guide is still needed in museum practice because it is unlike label text, and still or motion images; audio guide uses voices and sounds to tell a story. If museums can customized and personalized the content and make full use of the advantages of voice acting and performance, these will significantly improve audience's experience visiting the museum. This paper hopes to provide a new thinking direction for future museum audio guide services.