第四方物流業者在臺灣經營跨境電商物流之關鍵因素與模式探討

A Study on Critical Factors and Operation Models for Fourth-Party Logistics Providers to Develop Cross-Border Electronic Commerce Logistics in Taiwan

近年來，跨境電商強勢成長，不僅刺激帶動銷售動能，同時衍生龐大物流商機，就連全球大型電商業者也看好市場潛力紛紛跨入物流經營。第四方物流業者在臺灣應如何在競爭激烈的物流產業中發展藍海策略，並因應創新趨勢所帶來之衝擊與挑戰進行服務轉型，已是刻不容緩之課題。因此，本研究藉由蒐集有關經營第四方物流所需關鍵能力之文獻資料，並深入探究跨境電商在臺灣之發展現況，彙整出經營跨境電商物流之關鍵因素架構，同時研擬最適物流運作模式，再透過專家訪談與書面問卷方式，檢視比較各運作模式之優缺點，並分析各項關鍵因素，以提供第四方物流業者涉入經營跨境電商物流策略擬定之參考。

The strong growth of cross-border electronic commerce has not only stimulated the trade but also generated the huge business opportunities in logistics. Even the global electronic commerce companies recognize the market potential and get involved in the logistics operation without outsourcing. It is essential for the fourth party logistics providers to develop the blue ocean strategy in such a highly competitive industry in Taiwan. They also need to adjust the services to well adapt to the impacts and challenges caused by the innovation of cross-border electronic commerce. Thus, this study aims to verify the critical factors of developing the cross-border electronic commerce logistics and to evaluate the performance of various operation models. Further analysis on advantages and disadvantages over the operation models is also made based on the insights received from the interview with the experts in the logistics fields.