臺灣港務股份有限公司企業社會責任策略之研究

Developing Corporate Social Responsibility Strategies for Taiwan International Ports Corporation

臺灣港務公司成立至今已逾五年，該公司2016年發布企業社會責任報告書。本研究透過文獻回顧以及標竿港務公司分析之方式，研擬一套適合臺灣港務公司的企業社會責任架構及策略，並以DEMATEL、ANP及可達成度進行分析，俾供臺灣港務公司未來修訂策略及編修企業社會責任報告書之參考。綜整分析結果，本研究認為「落實港埠經營管理安全責任」及「保障利害關係人權益」之重要性高，且影響深遠，其CSR策略若能落實，將有助企業社會責任策略之推動，進而提升公司之經營績效。

Corporate Social Responsibility (CSR) plays an important role in business. As a corporate citizen, Taiwan Ports International Corporation (TIPC) needs to manage CSR strategies for sustainable development. This paper develops a new structured approach for ports to evaluate, prioritize and categorize CSR strategies, using TIPC as an example. Based on TIPC, s CSR-related activities, the 16 CSR strategies which are grouped into four CSR goals (corporate governance, green port and environmental protection, employee relationship management and social investment) are identified by literature review and benchmarking. The decisionmaking trial, evaluation laboratory and analytic process methods are used respectively to evaluate the relative importance and feasibility of these 16 strategies and to analyze their causal relationships via expert questionnaire surveys. The result suggests that TIPC, s CSR strategies in relation to corporate governance is the most significant and has a high implementation priority. This paper contributes to the port industry and CSR research by proposing a proactive mechanism for quantitatively evaluating, prioritizing and categorizing CSR strategies. It may help to promote the corporate social responsibility of many industries and enhance the business performance of TIPC.