林來瘋現象：亞裔運動員的媒體再現與偏差

Linsanity phenomenon: Asian athlete representation and media bias

目的：2012年初，亞裔籃球選手林書豪在NBA掀起一陣旋風，除了其背景與所屬支球隊極有故事性外，種族也是被大眾所關注的焦點而媒體在對林書豪進行報導時，是否會用特殊的框架去對林書豪進行包裝，是本研究欲探究之議題，方法：由於當時林書豪現象影響之大，屢屢登上各大媒體版面，有別於其他商業雜誌或綜合雜誌，因而本研究係用該球季臺灣地區發行之NBA雜誌進行文本分析，期望從專業NBA雜誌中了解該媒體對林書豪現象之報導。結果：本研究結果發現媒體在對林書豪進行報導時，的確用了本文所引用之三項框架去報導林書豪，藉此描述林書豪與其他NBA球員之不同，並凸顯其亞裔運動員之背景，結論：媒體建構三大面向來對林書豪進行報導，儘管為臺灣媒體但仍可見報導有受刻板印象，違背了應秉持的無種族差異。

Purpose: In early 2012, the Asian basketball player Jeremy Lin in the NBA by storm, in addition to its background and focus to your team very narrative, the race also has been public concern and media coverage at the time of Lin performed, whether by Lin went on a special framework for packaging, is the subject of this study want to explore it. Methods: Due to the large influence of Jeremy Lin phenomenon at that time, repeatedly boarded the major media forum, different from other business magazines or Magazine, NBA Magazine and the present study issued by the Department of the season in Taiwan for text analysis, it is desirable from a professional NBA understanding the media magazine Jeremy Lin phenomenon of coverage. Results: The results of this study found that media reports at the time of Lin were indeed cited herein with the three framework to report Jeremy Lin Jeremy Lin take a different description of the other NBA players, and highlights the background of its Asian athletes. Conclusion: The media for the construction of the three to be reported to Lin, although Taiwan media reports have still seen by stereotypes, contrary to the non-racial differences should uphold.