高美濕地遊客對生態旅遊參與之研究

The Study On Participation Of Ecotourism For Tourists In Gaomei Wetland

休閒行為隨著社會發展與生活型態的變化而轉變，在旅遊方面的轉變更是明顯，隨著對生態的認知提升，國人對生態旅遊的需求、模式與認知更是不同。而具有觀光價值的生態旅遊資源通常是脆弱的，高美濕地是極具生態旅遊價值的地方，卻因遊客隨興地踩踏濕地，造成了植物與鳥群散離，隨著生態保育觀念發展與木棧道的興建，遊客不再隨意進入淺灘，植披與眾多水鳥紛紛復甦。本研究透過觀察與深度訪談，蒐集遊客對高美溼地的發展見解並做成分析，發現一、高美溼地應該加強解說服務。二、在交通方面大眾運輸系統及對攤商管理必須再加強。三、遊客普遍支持行銷高美濕地。四、主管單位應做好規劃和經營責任，充實活動的內涵以達到生態教育的意義，提升重遊的意願。

Due to the influence of social development and leisure patterns, leisure behavior has constantly changed and so has the demand on tourism. As the eco-tourism market is gradually mature, our demand, travel mode, and knowledge of eco-tourism have become more diverse. Popular eco-tourism destinations are usually fragile. The Gaomei Wetland is a well-known eco-tourism destination. Yet due to the lack of protection, visitors trespass onto the wetland that caused damage to plants and scattered the birds. With the development of ecological conservation and construction of wooden trails, visitors are no longer allowed to enter the Wetland. Consequently, more plants and birds now live in the Wetland. This study collected visitors’ opinions on the development of the Wetland using observation and in-depth interviews. The prominent findings were listed as follows: (1) A tour guide system should be incorporated in the wetland management. (2) Public transportation and vendors should be improved. (3) More marketing effort is needed. (4) Wetland authorities should demonstrate more responsibilities operating the Wetland, holding conservational activities, and promoting ecology education so as to improve revisit intention.