英文摘要 |
Recently, environment problems are being concerned more and more eagerly by people around the world. Therefore, the issues of green products, green consumption and green marketing have become popular for transmitting the sustainable green thinking. The trend in global consumption towards the natural environmental protection issues, especially in the cosmetics market. The market of organic cosmetics grows faster than those of common cosmetics. A total of 214 valid questionnaires were collected in this study. This paper examines whether or not various factors in internal consciousness (such as consumption value and product knowledge) and in external behavior (such as environmental commitment) will impact consumers purchase intentions for eco-friendly cosmetics. The results indicate that environmental commitment, consumption value, and product knowledge have positive effects on purchase intentions of eco-friendly cosmetics. |