基于Critic權重與TOPSIS法在選擇飲料店的應用

Study to selection of Beverage Industry based on Topsis method and CRITIC weight method

在建立了評價指標體系的基礎上，引入CRITIC權重（ Criteria Importance ThroughIntercriteria Correlation, 簡稱CRITIC）和TOPSIS（ Technique for Order Preference bySimilarity to Ideal Solution, TOPSIS ）相結合的綜合評價模型，兼顧產品服務品質的模糊性、複雜性和難以量化等特點，對飲料產業服務品質進行評價，模型中利用CRITIC權重確定各評價指標的合理權重，結合理想解法中，構造一種新的貼近度指標，判定品質的等級及優劣排序，避免了理想解法在遇到貼近度相等時不能區分樣本之間優劣性的情況，使得評估更加合理。減少了主觀因素的影響，提高了評價結論的準確性，為飲料產業服務品質評價提供了一種新方法。

After establishing the index evaluation system, the synthetical evaluation model combining CRITIC weight with TOPSIS method is introduced to evaluate the beverage industry service quality, and to make the fuzziness, complexity and difficulty. In the model, the CRITIC weight method is applied to determine the weights of evaluation indexes, the TOPSIS method to make qualitative process and comparison to the qualitative information, which reduces the influence of subjective factor and improve the accuracy of the evaluation conclusion, and offers a new kind of approach for evaluation to beverage industry service quality. Finally, the validity and feasibility of the proposed approach is verified with a case.